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Understand the power of e-mail and why it should be a part of your overall customer contact strategy. Learn how to connect the right customers with the right content at the right time! Explore ways to build and manage your house file list, and which e-mail systems work best for your business and web site. See examples of e-mail construction best practices, and learn to interpret “what happened” by using the most intuitive analytics and reporting tools. Nothing comes close to the ROI you will realize from a smart e-mail campaign.
ABOUT THE PRESENTER: JOHN ARLOTTA
John’s corporate experience includes executive-level marketing positions for the Orvis Company of Manchester, Vermont, and Harry and David of Medford, Oregon. His Austin, Texas and Manchester, Vermont- based consultancy’s client portfolio includes mature, national brands as well as start-up, B2B and D2C businesses. Arlotta Multi-Channel Marketing specializes in Internet advertising, Direct Mail, Retail Store Marketing, and the supporting creative services for all three channels. www.arlottamcm.com
When & Where
St. Edwards Professional Education Center
9420 Research Blvd
Echelon III, Suite 103 Austin,
TX 78759
Friday, February 12, 2010 from 1:30 PM to 3:00 PM (CT)
The purpose of the Austin Entrepreneur Network is to provide networking, mentoring, and funding for Central Texas business owners.
Our weekly workshops are delivered by local experts who have a passion for supporting the small business community.
Each workshop is specifically designed to give you a practical, hands-on experience that you can use to increase the sales or efficiency of your business.
